Available in 02d 08h 37m 12s
Available September 26, 2024 4:00 PM UTC
Already unlocked? for access

Give as a gift

The best of the fest as decided by the fans themselves! Most films at the festival are eligible for our Audience Awards and are based on the collective score of the audience ballots collected at each screening online and in-cinema. Unlock it to cast your vote.
C$17After this content becomes available September 26th at 4:00 pm UTC, you'll have 3 days 13 hours to start watching. Once you begin, you'll have 48 hours to finish watching. Need help?

How can the female experience be generalized? It can't! This package features stories about single mothers, leaving a war-torn country, a woman who invented one of the most famous slogans in advertising history, and many others.

THE FINAL COPY OF ILON SPECHT is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

  • Year
    0
  • Runtime
    18 minutes
  • Language
    English
  • Country
    United States
  • Premiere
    Alberta
  • Director
    Ben Proudfoot
  • Producer
    Brendan Gaul, Rachel Greenwald, Kirstin Falk, Ben Proudfoot
  • Executive Producer
    Brett Henenberg, Daryl Lee, Charlotte Franceries, Julien Calot
  • Cast
    Ilon Specht , Alison Case
  • Cinematographer
    David Feeney-Mosier , Brandon Somerhalder
  • Editor
    Tim Johnson, Mónica Salazar
  • Music
    Katya Richardson