The first reaction – yikes! The second – really! Reactions to Paula and her partners’ first insect farm in WA have been ‘interesting.’ Munching on roasted mealworms or crunchy crickets is not to everyone’s taste. Find a way to supplement energy bars, smoothies or ordinary flour with insect powder and all of a sudden there is a market. Paula and her start-up business Grubs Up are passionate about growing protein-packed, high-nutrition food that is sustainable and tasty. Her biggest challenge is to breed enough crickets in her vertical farming shed to produce enough insect powder for the growing health food market.